Developers (especially those that do some custom reports) would like often to debug something more easily by following scenario: “I visit some pages on my web site and I see results in reports immediately (no matter Executive Dashboard of Sitecore 7.5 or Experience Analytics of Sitecore 8.0)”.

Well, for now it is pretty tricky to get such behavior in both 7.5 and 8.0 out of the box. Add appropriate line in connection strings (see some information here).

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Both executives and marketing teams will want to know and may include metrics like: – How many interactions that are being tracked as goals occurred on the site?

It’s also important to provide context with these KPIs.

This report helps show where the first contact was made, showing how other channels influenced the final result.

– This is most relevant to businesses that target a specific geographical market, but it can really help inform any business.

But somehow it seems like every time a report is due, you find yourself back at square one.

It’s absolutely possible to build a reusable reporting model.

In a vacuum, these numbers may not reveal growth or decline.

However, in an analysis and reporting, when they are compared with the same data from the previous month or previous year it provides a clearer picture of which direction these metrics are moving.

This parameter is responsible for specifying which interactions to show (if contact has ore or equal than 50 visits - show that in general statistic).

Set (you might not require this step, but just in case to be 100% sure that your requests won’t be filtered out as robots.

Conversions or completions are often the metrics that are most directly tied to revenue or lead gen, so this is an extremely important metric and may be the only KPI that a busy executive really cares about.